Get last month's number from your Server Referral
Report to calculate last month's ROI. Or, predict next month's
number to calculate next month's potential ROI.
Estimated average CPC
CPC (cost per click) is the amount you pay ATN
for each click users make on your search listings. To get this
number, calculate what you pay ATN per year divide it by 12
and then calculate how many clicks you average each month from
ATN.
Conversion rate
Your conversion rate is the percentage of visitors
who come to your site from ATN who convert into customers. You
must supply this number from your own records. Conversion rates
vary by company, but an average rate you can use as a test would
be 2-3%. When using this calculator, .02 = 2%
Average profit per conversion
Profit refers to the amount of money you earn
from a conversion. For example, if you sell accommodation for
$150 per night and it only cost you $40, your profit is $110.
You must supply this number from your own records.
CPM Advertising
ROI Calculator
This calculator measures the ROI (return on investment) of
a CPM (cost per thousand) impressions advertising model, such
as many banner, popup and button buys. Detailed information
about the required input information appears at the bottom of
the page.
Required input information
What this means
Total monthly impressions from your CPM advertising
An impression is a one-time showing of your banner
, button or listing on a site. You can enter last month's number
to calculate last month's ROI or project next month's number
to calculate next month's potential ROI.
Estimated average CPM
CPM (cost per thousand) is the amount you pay
for each 1,000 impressions. To get this number, calculate how
many click throughs your site receives from ATN per month and
times it by 10 to be on safe side. To get more click throughs
ensure your copy on baners or listings are interesting enough
to attract clients to action
Clickthrough rate
Your clickthrough rate is the number of clickthroughs
you receive divided by the number of impressions. For example,
if you pay for 5,000 impressions and get 50 clickthroughs, your
clickthrough rate would be 1%. When using this calculator, 1%
= .01
Conversion rate
Your conversion rate is the percentage of visitors
who come to your site from a banner or button who convert into
customers, for instance, by making a purchase. Conversion rates
vary by company, but an average conversion rate you can use
as a test would be 2-3%. When using this calculator, .02 = 2%
Average profit per conversion
Profit refers to the amount of money you earn
from a conversion. For example, if you sell accommodation for
$150 per night and it only cost you $40, your profit is $110.
You must supply this number from your own records. For this
input, estimate the average amount of profit you make from each
conversion.
*
MORE* See our
statistics to give you a guidline on the amount
of daily impressions your business would get on average, and then
you could work out the click through ratio, which on average is
over 10%
